Brand Architects for Law Firms

We craft bespoke digital strategies — from websites and SEO to social, email, and video — that turn your firm’s expertise into measurable growth.

Estate Planning Elder Law Business Law Probate Guardianship Medicaid

Why Choose Us

Legal marketing is unlike any other. Your clients expect professionalism, credibility, and clarity. We translate your expertise into trust and demand.

We Know Law Firms

Messaging that resonates with your ideal clients across practice areas.

Marketing That Delivers

SEO-rich content, targeted email, social, and workshop promotion geared for outcomes.

Elevate Your Reputation

We position your firm as the go-to authority in your market.

True Partnership

We anticipate trends and streamline your brand while you focus on clients.

Growth With Impact

Your growth fuels skills and jobs for talented youth in South Africa.

Services

From polished websites and performance SEO to campaign management, we build systems that compound results month over month.

Website Design & Management

  • Design & UX
  • Hosting & updates

Search Engine Optimization (SEO)

  • On‑page & technical
  • Content & authority

Social Media Marketing & Management

  • Content & scheduling
  • Community & ads

Email Marketing

  • Newsletters & flows
  • CRM mailers

Paid Advertising (PPC & Beyond)

  • Google & Meta ads
  • Landing optimisation

Online Reputation Management

  • Reviews & PR
  • Listings management

Analytics & Performance Reporting

  • Dashboards & KPIs
  • Attribution insights

Branding & Design

  • Identity & guidelines
  • Sales collateral

Video Marketing

  • Short‑form & interviews
  • Editing & captions

Our Purpose

We believe business should be a force for growth and change. While we serve U.S.-based law firms with world-class marketing strategies, our deeper purpose is rooted in South Africa — where youth unemployment remains stubbornly high.

By equipping young South Africans with skills in digital marketing, social, AI, and coding, we create pathways into meaningful work. Every client win fuels training, mentorship, and opportunity.

Founder

Sikelelwa Sikwana (/See-keh-lel-wa/) leads Counsel & Co. with experience across marketing and global cultures — and a mission to unlock youth potential in South Africa.

Founder Sikelelwa Sikwana

Client Testimonials

Stories from the firms we partner with.

What our clients say

Join the Community

Sign up for insights on legal marketing — from SEO plays to campaigns that convert.

From the Blog

Timely, practical guidance for growing firms.